Regular technical audits will help avoid data Use specialized loss and ensure accurate analysis when assessing the effectiveness of advertising campaigns.
Competitor Analysis
ads, keywords, and positions. Evaluate brazil whatsapp data competitors’ ad texts, unique selling propositions, and landing pages.
Identify the strengths of their campaigns: Use specialized effective keywords, attractive promotions, compelling calls to action. Identify the weaknesses: missing important keywords, low-quality landing pages, suboptimal targeting settings.
Based on your analysis, find opportunities to differentiate your campaign. This could be a unique offer, broader keyword coverage, or an improved user experience on your site.
Monitoring competitors will allow you to respond promptly to market changes and maintain the competitiveness of your advertising campaign.
Advertising account structure
The structure of an advertising account is the foundation of effective contextual advertising. Proper organization allows you to optimize data visualization: what you need to know to management and improve results.
Campaign analysis begins with checking that your campaigns are aligned with your business goals. Make sure your campaigns are divided by product, service, or audience. Check your geotargeting settings, delivery schedule, and device targeting. Evaluate your budget allocation.
When checking ad groups, pay attention to their thematic homogeneity. The optimal number of keywords is 10-20 per group. This number allows you to create relevant ads. Group names should clearly reflect their content.
Analyze the relevance of keywords to landing pages and their effectiveness in terms of conversions and cost per click. Check the use of different match types (exact, phrase, broad) and the presence of negative keywords. Evaluate the quality score: a low score leads to a high cost per click.
Contextual Advertising Audit: Step-by-Step Guide
Pay attention to duplicate keywords lack data in Use specialized different groups – duplication can lead to competition between your ads. Use tools to find and remove duplicates.
Evaluate the relevance of words to the content of landing pages and user intent. Remove irrelevant words that reduce the quality of traffic.
Example: for an online shoe store, relevant keywords are “buy Nike sneakers”, irrelevant ones are “how to fix shoes”.
Match Types
Match types affect audience reach. Broad match attracts more traffic, but less targeted traffic. Exact match provides high relevance, but limits reach. Phrase match is the golden mean. Use different match types to maintain a balance between reach and relevance.