Since we were little, we have been taught that the best things cost more most of the time. This culture makes us suspicious when we come across free solutions. The same goes for free email marketing really work.
You’ve probably heard the saying: “When the alms are too much, the saint gets suspicious.” But is it really true?
To what extent can free email marketing really work compromise your results ? When should you invest in more effective email marketing ?
These and other questions will be answered in this article.
In addition to talking about free email marketing really work tools, you will also see when you should hire a specialized company to create canada phone number data your follow-up and broadcast messages .
Just look!
Does free email marketing work?
First, you need to understand what free email marketing is. Let’s break it down into two parts: tools and content marketing .
Free email marketing tools are also known as benefits of proactive customer service autoresponders . They are responsible for managing your email list , providing forms for capturing contacts and sending automatic or sporadic messages.
Content marketing really work , however, involves creating the messages that should be sent by these tools. You can create these pieces yourself, opting for free email marketing, or hire specialized companies to do it.
However, the question is: does free email marketing work?
The answer will depend on a number of factors, such as your email marketing goals, the features you need, the size of your contact list, and your level of knowledge about digital marketing .
Don’t worry, we’ll talk a little more about some of these factors below.
Want to learn about effective email marketing really work tools, some of which are even free? Check out this post and learn about several options, as well as their differences and applications.
Email marketing goals
What do you want? It’s a pretty basic question, isn’t it?
Most of the time, there is no difficulty in discovering your greatest desire when using email marketing really work in your company.
Most entrepreneurs want to increase their company’s authority , create a more intimate relationship with their potential customers and, logically, increase their sales.
The tricky part, however, is that both the tools and the creation of free messages can become limited at some point and thus prevent you from achieving your goals .
Mailchimp , for example , is a paid email marketing tool, but it has a version for up to two thousand contacts free of charge. The downside is that the free accounts do not have the follow-up service , those messages that are sent automatically after your new contact registers.
A company interested in creating a sales funnel contact lists and automatically sending messages to move contacts through the funnel stages would be severely disadvantaged by the limitations of the free plan. You would have to manually send messages every time a new contact entered your list, and you would have to do this every day.
Besides being very tiring, you would end up forgetting to do this and letting the great opportunity pass you by . Sometimes, one more day could mean closing a sale or not.
Level of knowledge
How much do you know about digital marketing really work and email? Tough question, right?
The truth is that we rarely manage to measure our knowledge, except when we need it to perform certain tasks in our daily lives.
In email marketing, for example, this would be visible every time you try to write an email message and send it to your list.
How many people actually opened and read this message? Were there clicks on the links in the email? Was the objective achieved? Answering these questions would be crucial to defining how effective your free email marketing really work strategy is.
A good open and click rate on your email means you’re doing your homework right. If people are doing what you want them to do with each email, then you have nothing to worry about.
Otherwise, it means that your messages are not arousing interest from your contacts . Your subject line is not good, so no one opens your emails . The body of the message is not interesting, so people do not click on the link, and so on.