Willing to pay your price
Another factor that can help you identify your ideal customer is to pay attention to who can and wants to pay the price required for your solution .
Of course, this analysis needs to be more in-depth paid email marketing and not just take into account the potential customer’s purchasing power. After all, as I said before, it’s not enough to be able to pay the amount you ask for; the customer needs to be willing to make that investment.
And what makes a person pay a certain amount for a product? The perception of value and also how much they need that product.
If your product is not essential or a priority chile phone number data for a given customer, they will probably be willing to invest less and ask for a discount. The ideal customer, however, values your product and will pay the necessary amount as long as your solution is really good and delivers what it promises.
3. Highlight your brand’s unique features
And speaking of perceived value, we can’t forget about your brand’s differentiators. I’m sure your company has unique characteristics that paid email marketing set it apart from its competitors. This is what we call a competitive edge and what makes you stand out from the crowd.
However, as good as these differences are, they don’t please everyone. Ultimately, people are different and, therefore, they value different things when making purchases.
Let’s look at an example. Imagine that your blendee integration with magento company values the quality of the products or services it offers. To maintain this quality, you need to invest heavily in product development. Therefore, your product will not be the cheapest on the market and may even be the most expensive, depending on the situation.
A consumer who values quality as a differentiator over any other characteristic would not think twice about buying from your company. However, someone who needs or wants to save money above all else would not be attracted to your offer.
Do you see the difference? The product is the same in both cases, but the offer is different . In other words, the difference in quality is only paid email marketing valid for those who are willing to pay for it.
Defining your ideal customer
Now that you’ve discovered the main characteristics of an ideal customer, let’s understand how to define yours. It’s time to look inside your business and find your best customers to focus your marketing on them.
Let’s go?
1. Evaluate your customer list
As I said earlier, I’m pretty confident that contact lists most businesses can find their ideal customer within their current customer base .
Defining the ideal customer is not something mystical, sentimental or illogical. You just need to analyze the correct data and from the appropriate point of view and you will be able to identify them.
That’s why the first tip is to analyze your paid email marketing list of current and former customers. Check who the people are who buy from you and try to identify a pattern among these buyers.
Here are some insights that can help you segment your customer list and identify your typical customer:
- Challenges;
- Pains;
- Education;
- Marital status;
- Gender;
- Age;
- Interests;
- Location;
- Objectives;
- Value points;
- Profession or position.
Another important point to mention here is the financial aspect. Your ideal client needs to be willing to pay the price for your solution. This is the only way your business can survive and grow. No company works for free, or at least it shouldn’t.
Therefore, important information can be found out which customers buy the most from you or who spend the most on each order in your company. Keep an eye on this too.