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Home » Blog » Social media determines the subtitle of your bestseller

Social media determines the subtitle of your bestseller

Ferris already had a large group of fans from his first blog. He us these people in various ways in the creation of ‘The 4-hour body’. For example, he us his fans to determine which subtitle appeal most. He creat a small survey in the research tool SurveyMonkey. He invit people via Facebook, Twitter and his blog, after which he could measure exactly which people preferr which subtitle. In this way, he was able to determine which subtitle was preferr in a statistically responsible way with 5,000 people. Of course, you can wonder whether this is representative of the eventual buyers of the book. In any case, it gave Ferris insight into which subtitle would appeal most to the readers of his first book and blog, a group that was important for the success around the launch of his second book. According to Ferris, the quick survey therefore made an important contribution to his sales success.

In the following video you can see how Ferris tackl it:

Use your blog readers as guinea pigs

Ferris goes further, however. He not only us people to choose a subtitle, but he also us his blog readers venezuela phone number list to help him put the book’s content together and test his advice. Ferris suspect that writing a book about body hacks would be interesting because he had written a series of blog posts in 2007 about fat loss and a low-carb diet, which are still the most popular articles on his blog. The article about low-carb has over 4,000 comments and is a forum in itself. From this group, he was able to measure, interview and track 194 people as they experiment with his ideas. The results of this are includ as evidence for his ideas in the appendix of the book. Ferris himself says, “This was a really cool thing to do. Ten years ago, this would have cost millions of dollars and now I could do it in a weekend, with a few online tools.”

Market research? No longer just for big agencies

Ferris shows in an inspiring way that market research is no longer something Social media det  reserv for large agencies or universities. A smart life hacker with a ‘can do mentality’ can now research in a weekend what cost millions of dollars a decade ago. Market research jiangsu mobile phone number list  is not only something for large companies. You can also use it as a small organization, sole proprietor or author. How are you going to use quick surveys to get  main methods of web marketing to know your customers or target group better? Do you already use the possibilities of online tools and social mia to get to know your target group even better? To ask them specific questions and to adapt your product even more to their wishes.

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