Estimated traffic trend helps you understand how your site’s visibility has changed over time and how it is currently performing.
Understanding the distribution of branded and non-branded traffic to your site is important to identify opportunities, as the majority of branded searches are from people who are already familiar with your business. Increasing non-branded traffic typically means acquiring new users who have never encountered you before.
Create a list of competitors
You can then see the distribution of your site’s current positions in the “Positions” tab of the tool and how the number of indexed keywords has changed over time.
By beginning to gather this information, you can get a complete picture of your site’s current performance before setting goals and putting a plan in place to move from where you are now to where you want to be.
It is important to complement the information israel telegram data provided by the Organic Search tool with commercial data from Google Analytics or your own platforms regarding conversion rates, revenue and leads generated, in order to get a complete picture of your current performance.
2. Analyze your competitors’ SEO strategies
Evaluating your own SEO performance is one thing, but savvy marketers also take the time to analyze their competitors’ performance and strategies to identify their strengths and weaknesses.
So where do you start, and how do you analyze your competitors?
You can probably build this from a broader competitive analysis that your business has already done. It’s still helpful to supplement this with an analysis of your competitors in the SERPs (these are companies whose keywords have a high the integration of our marketing and business challenges degree of overlap with yours).
You’ll find them under the “Competitors” tab in the Organic Research tool , where you’ll see keywords that are common with your own domain.
Traffic distribution between branded and unbranded products
Use the “Pages” tab of this tool to see which pages are generating the highest volumes of organic traffic. This data can help you identify the type of content you should be using to rank. Look specifically at blog content, product and category pages, or other types of content that are generating traffic, as this can help you identify opportunities to further exploit.
Use the Keyword Opportunities tool to identify which keywords your competitors are ranking well for and which you are not . While we’ll explore this topic more when we look at keyword research, it’s worth undertaking this crawler data exercise at this stage to help you understand how competitors are performing against specific keywords.
To use this tool, simply enter your own domain and up to four competitors (you can enter competitors you have identified or choose from the recommended list in the drop-down menu).
From there, you’ll have insight into how each of your competitors is performing relative to yours on the keywords you’ve identified. Use this information to guide your keyword strategy.
Use the Backlink Analysis tool to audit your competitors’ link profiles to understand how they build links and where they come from.
At this point, it’s also important to use this information to determine the size of a link gap between your own domain and your competitors’ domains. This is the difference in link profile size between your own domain and your competitors’ domains, usually indicated by the number of referring domains rather than the total number of backlinks.